The Museo dei Campionissimi and the “Bike Passion” exhibition. From Campari album a story on two wheels”
Hello, Incurable Travelers,
in our visit to the Novese district we had the pleasure of visiting a different museum from the usual, that of the Campionissimi, or an excursus in the bicycle world, from the history of this popular means of locomotion to the sporting deeds of the two undisputed champions Costante Girardengo and Fausto Coppi, which are born in the territory of Novi.
The museum is housed in an early 20th-century industrial shed next to the city center, covering approximately three thousand square meters, making it the largest bicycle exhibition space in Europe; inside, a long central track divides the exhibition, creating spaces that evoke the great companies and the great personalities of this sport. In the central hall you can admire various models of bicycles from the first prototypes of wood up to the most modern ultra light and high performance. You can also see models of work vehicles, I was particularly struck by the bike with the support for the transport of cylinders or to prepare roast chestnuts or for garbage collection.
The sections particularly appreciated by my son are those dedicated to the evolution of children’s bikes, as well as the area of the two giant screens where films or vintage soundtracks are shown on cycling and in particular on Fausto Coppi and Costante Girardengo.
Also a lot of interest is the roundup of sweaters of the champions hanging to realize how the sportswear has had a strong growth linked to the technology of the materials.
The exhibition, on the other hand, focuses on the period from the Thirties to the Sixties, in which the Campari brand followed the great cyclists such as Coppi, Girardengo, Moser, in the twenty-one stages of the Giro d’Italia, in the stages of the Giro dei Tre Mari and those of the Lugano Grand Prix, sponsor of the events; through about thirty vintage photographs from the Campari Archives albums.
The images of the era are associated with the original billboards, signed by Franz Marangolo (1912-1995) and by other authors of the Fifties and Sixties, which show that Campari already proposed avant-garde communication strategies with brilliant insights.
The visit experience was so enjoyable that my son wanted to come back again the next day
Visited the exhibition we came back to Gavi.
TECHNICAL SHEET CHAMPIONSHIP MUSEUM – NOVEL DISTRICT
For more information:
Viale dei campionissimi 2 Novi Ligure
Telephone number = 0143 322634
District of the Novese
Distretto del Novese = www.distrettonovese.it
How to reach:
The nearest airport is Genoa airport which is about 42 km away, or the airports of Milan or Turin which are about 120 km away.
Highway A7 – exit serravalle write, then take the former highway no. 35, and the provincial road 161
In Gavi there is no train station, the nearest one is in Arquata Scrivia (about 8 km) then you have to take the bus.
Distances Rome 553 Km, Milan 104 Km, Venice 358 Km (source google maps)
Recommended period: All year round. </ P>